Google ads in digital marketing

Google Ads is an online advertising platform by Google that lets businesses show ads to people when they search on Google or browse websites and YouTube.
• Businesses pay only when someone clicks their ad (this is called Pay-Per-Click or PPC).
• Ads appear on Google search results, YouTube videos, websites, or apps.
• You can target ads by location, device, language, and audience interest.

Example:
If someone searches “kids dresses in Kochi”, your kids wear shop Little Juniors ad can appear at the top of the results, attracting potential customers.